ElemenceAdvisors

Adaptive Innovation

2. The Natural, Iterative Creative Flow

 

We see a flow of events related to the above that do seem sequential, like a linear process, but that are likely only generally that way. This is illustrated below.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Figure 1 Simple Work Sequence for Adaptive Innovation

 

 

While any number of loopbacks and interrelationships are plausible and in fact reasonable, ourillustrations purpose for understanding Adaptive Innovation is that a constant feedback loop exists where to effectively innovate and invent, a much more significant process of observation, analysis and insight are required. These observations can come form current commercial activities and products as well as an in depth knowledge of global social-demographic trends. As information is accumulated and processed, a constant analysis must to be done to ascertain a cascading priority of needs to develop insight into what is of realizable value versus something that is relatively unimportant to a particular group. Basically, all innovation must start with and essentially be initiated by the consumer.

 

Insights then generally feed and direct two basic sets of activities grounded in the areas of discoveries in fundamental science that by their nature, are of long term research to practical application or, alternatively, in the area of innovating, that is, developing practical ideas for specific productsorfeaturesofinteresttoconsumerstoday. Discovery,byit’snature,areactivitiesnot generally germane to today’s commercial activities, but are critical to tomorrow’s. Accordingly, we separate these activities and see them as carried out primarily by government institutions, think tanks, universities and other collaboratives supported by industry and the public at large for the long term benefit of product and service innovation.